App Store Optimization
Get Your App Discovered & Downloaded
ASO strategies for iOS and Android that improve visibility, boost installs, and turn browsers into buyers.
How Ignoring App Store Optimisation Is Quietly Limiting Your App’s Potential
Your app never appears for buyer keywords.
Low organic installs, heavy ad dependence.
Poor app title and subtitle that don't convert.
Thumbnails and screenshots that don't sell features.
Weak app description that confuses users.
No keyword strategy for seasonal or local searches.
Low ratings and reviews that hurt visibility.
Missing or wrong metadata (category, tags).
Poor A/B tests on icons and screenshots.
Untracked installs from organic vs paid.
Low retention because first-run UX is unclear.
Poor ASO for multiple markets / languages.
What Changes When You Partner With Us for App Store Optimisation
- Invisible app
- Paid installs only
- Weak title
- Unattractive screenshots
- Confusing description
- No keyword plan
- Low reviews
- Incorrect metadata
- No tests
- Untracked installs
Before App Store SEO
- Ranked for the right keywords
- Growing organic installs that lower cost per install
- Clear title & subtitle that improve discovery
- Screens that show benefits and drive installs
- Short, benefit-first copy that converts
- Keyword map for priority and seasonality
- Review and rating uplift strategy
- Correct categories and tags for better placement
- Ongoing A/B tests that find winning creatives
- Clear tracking of organic vs paid performance
After App Store SEO
App Store Optimization
ASO is the work that makes your app visible and appealing in app stores. We optimize title, keywords, visuals, ratings, and metadata so stores show your app to the right people. In an AI-driven and mobile-first world, good ASO turns more views into downloads and paid users.
Keyword Research
Find what users search
Creative Optimization
Compelling visuals
Ratings & Reviews
Build trust & credibility
Installs
More downloads
Proof from Apps Like Yours
Why We're the Right ASO Partner
Focused on SMB apps with measurable install goals
Proven ASO SOPs: keyword maps, creative tests, and release plans
Clear handoff to your team with step-by-step tickets
Measured by installs, retention, LTV, and revenue - not vanity metrics
Our 3-Step ASO Process
Book a Free Consultation
We scan your listing, keywords, creatives, and ratings to find quick wins.
Discuss, Prioritize & Plan
We build a simple roadmap: keywords, creative tests, and local markets to target.
Get the result
We apply changes, run A/B tests, monitor installs and retention, and repeat what works.
Budget-Friendly ASO Plans
BASIC
-
No. of Keywords – 40
-
Backlinks (per month) – 60
-
On Pages Optimization – Up to 15
-
Blog (2/month)
-
GBP (GMB)
-
Geotagging
-
G.E.O
-
A.E.O
PR0
-
No. of Keywords – 50
-
Backlinks (per month) – 80
-
On Pages Optimization – Up to 25
-
Blog (4/month)
-
GBP (GMB)
-
Geotagging
-
G.E.O
-
A.E.O
ELITE
-
No. of Keywords – 100
-
Backlinks (per month) – 120
-
On Pages Optimization – Up to 40
-
Blog (8/month)
-
GBP (GMB)
-
Geotagging
-
G.E.O
-
A.E.O
ENTERPRISE
-
No. of Keywords – 150
-
Backlinks (per month) – 250
-
On Pages Optimization – Up to 60
-
Blog (16/month)
-
GBP (GMB)
-
Geotagging
-
G.E.O
-
A.E.O
Frequently Asked Questions
1. What types of apps and industries do you work with?
We work with apps across all major categories – from gaming and fintech to e-commerce, education, lifestyle, and health. Whether you’re launching a new app or scaling an existing one, our ASO strategies are customised to match your niche, competition level, and audience behaviour on both the Apple App Store and Google Play.
2. How do you find the right keywords for my app?
Our ASO specialists conduct detailed keyword research using advanced tools and competitor analysis. We identify high-traffic, relevant search terms that align with your app’s features and user intent. We then integrate these keywords naturally into your title, subtitle, and description to boost your visibility without compromising readability.
3. What’s the biggest risk of not investing in ASO right now?
Without ASO, your app could remain buried under competitors, missing organic downloads and visibility. Each day without optimisation means lost traffic, fewer installs, and wasted ad spend. Investing now ensures your app stays competitive and visible in a crowded app marketplace.
4. What if my app doesn’t see improvement after optimisation?
If results are slower than expected, we conduct a performance review to identify what’s limiting growth – such as poor retention, competition spikes, or product-level issues. Then, we refine your ASO strategy at no extra cost within the same plan period to help you get better outcomes.
5. Why should I choose TecMax Digital for ASO?
TecMax Digital brings years of experience in App Marketing and SEO. Our ASO experts combine creative content, keyword intelligence, and data-driven insights to deliver measurable results. We don’t just optimise your listing – we help you attract the right users, increase installs, and improve ROI consistently.
Ready to Get More Downloads?
Book your Free ASO Consultationt – we’ll review three store pages and show immediate wins.